Analytics Explained

The Venga Analytics tab provides insight into who is dining at your restaurant. Guest Segmentation categorizes diners based on guest codes, reservation codes, and spend history. Diner Trends displays detailed reservation analysis. Staff has insight into the performance of individual servers and the service staff as a whole. 

In this Article:

Guest Segmentation
Diner Trends
Staff

Guest Segmentation

Guest segmentation displays three different guest segments, the Top 10 Guest Codes, The Top 10 Reservation Codes, and Spend Segments. The data displayed can be filtered by location, subgroup, and time period.

Guest Codes
Reservation Codes
Spend Segments

Guest Codes

  • The Guest Codes table displays the top 10 guest codes used during the filtered period.
  • The code that appears in the most guest profiles is listed first, followed by the rest of the top 10 in descending order.
  • Percentage of Guests W/ Code is the percent of unique guests with the guest code, who booked a reservation during the filtered period.
  • Percentage of Reservations W/ Code is the percent of total reservations during the filtered period that were made by guests with the guest code. 

  • Click the Graph Icon to the right of a guest code to expand the Trend Graph, which displays the weekly percentage of unique guests with the guest code, for up to 12 weeks.

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Reservation Codes

  • The Reservations Codes table displays the Top 10 reservation codes used during the filtered period.
  • The code that appears in the most reservation is listed first, followed by the rest of the top 10 in descending order.
  • Percentage of Covers W/ Code is the percent of total booked covers in the filtered period with the reservation code.
  • Percentage of Reservations W/ Code is the percent of total reservations made in the filtered period with the reservation code.

  • Click the Graph Icon to the right of a reservation code to display the trend graph, which displays the weekly percentage of reservations with the reservation code, for up to 12 weeks.

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Spend Segments

  • The spend segments table groups guests by total spend at the restaurant for the filtered period. Each segment’s data includes averages for number of visits to the restaurant, check amount, per person spend, and party size.
  • The Top 1% and Top 10% of spenders are displayed in the top two rows, followed by the spend data for all guests to the restaurant, divided into quartiles.
  • Each Quartile represents 25% of total guests.
    • The top quartile is the 25% of guests with highest spend at the restaurant  (1%-25%).
    • The 2nd quartile is the 25% of guests with the second highest spend at the restaurant (26%-50%) .
    • The 3rd quartile is the 25% of guests with the third highest spend at the restaurant (51%-75%).
    • The 4th quartile is the 25% of guests with the lowest spend at the restaurant (76%-100%).

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Diner Trends

Diner Trends contains three graphs, displaying reservation analysis for first time guests, returning guests, and the number of weeks between visits. Mouse over individual bars on each graph to see the exact number of reservations the bar represents. 

First Time Guests
Returning Guests
Time Between Visits

First Time Guests

  • The First Time Guests graph displays how many reservations each month are made by guests making their first reservation to the restaurant.
  • The graph displays the most recent month and the same month the previous year side by side, to compare year over year performance.

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Returning Guests

  • The Returning Guests graph displays how many reservations each month are made by guests who have dined at least once at the restaurant.
  • The graph displays the most recent month and the same month the previous year side by side, to compare year over year performance. 

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Time Between Visits

    The Time Between Visits graph segments reservations based on how many weeks passed between a guest’s most recent reservation and their previous reservation.

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Staff

Dive into server performance with the Staff page.

  • Search specific servers or set the search parameters in the Search box on the left and click Submit to see a list of servers and their ratings. 
  • Service ratings for individual servers are based on the Service Score left by guests who submit OpenTable Reviews and Venga Feedback Surveys.
  • Overall Ratings are based on the Overall Score for OpenTable Reviews and Venga Feedback Surveys.
  • Click on a server’s name to see their detailed Profile.
    • Reviews: Each server profile contains a list of all reviews linked to that server during the filtered period. Venga uses check data, OpenTable reservation information, and reviewer information to link reviews to servers. Scroll the list to see all your guests’ comments.

    • Check and Review Score Averages: The check average, check cover average, and review score average are a quick snapshot of server performance across three key metrics. The averages are calculated over the filtered period, which you can change quickly from within the server profile using the Time Period dropdown at the top of the profile.

    • Comparison data adds context to the server averages displayed in the server profile. Next to each average is the average for the filtered group of servers as a whole. For easy reference, the individual server’s average is displayed either in green (for better than average) or red (worse than average).

    • Group Comparison Data: Comparison data adds context to the server averages displayed in the server profile. Next to each average is the average for the filtered group of servers as a whole. For easy reference, the individual server’s average is displayed either in green (for better than average) or red (worse than average).

    • Trend Graphs: For additional context, staff profiles contain trend graphs for ratings and spend. The graphs display a twelve week running average of the server’s score or average, so you can easily identify when upward and downward trends begin.

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